Writing and Tooting Your Horn

Publishers used to be involved in both the editorial and marketing aspect of  most (if not every) books they  launched. These days, unless you are a New York Times bestselling author, publishers do little in the way of aggressive marketing, regardless of the size of the publishing house.

It has been said that authors must do their fair share of marketing. Most authors, myself included, would prefer to spend their time writing rather than promoting their books, but the truth of the matter is if we don’t do some marketing, our nearest and dearest friends, family and colleagues, may never know about our book.

I am lucky because years ago I had a small publishing company and therefore I understand some basic marketing techniques which over the years have become second nature to me. I have learned to do something much against my grain, which is to ‘toot my own horn.’

In the November 16^th issue of Publisher’s Weekly there was an article called, “Blame it On The Rep: When An Author Has to Sell His Own Book.” The content of the article really hit home with me. I love the opening line, “Along with developing a patent for a cordless extension cord, being a writer was one of my life’s goals.” This is in alignment with my belief that most of us are writers not because we want to be one, but because we have to be one. It’s a passion that pulls us. Michael Spradlin, the author of the article, began his career as a publishing rep and then began writing his own books, a similar track to my own.

The biggest difference is that when I wrote my first book in the 1980s, The Internet was not a vital part of modern living like  it is today – but selling and reselling postal mailing lists was the best option for reaching an audience. I licked one too many stamps for envelopes announcing my latest book. These days, authors do not have any excuse not to market themselves. When Penny Sansevieri’s book, Red Hot Internet Publicity was released a couple of years ago – I devoured all her tips and ideas – something an author can do in the privacy of her home, without the risk of having doors slammed in her face. This new dimension to our profession is here to stay – whether our books are in book or kindle formSo all you writers out there, promise me when you finish reading this entry, you will change screens and announce to at least one person what you are working on or what is your next release! Don’t rely on others to do what is now your work.

Possibilities, Shamanic Healers and Reflections

Last Wednesday at Chaucer’s Bookstore in Santa Barbara, I attended a reading by a writing friend, Hope Edelman. We had first met at the University of Iowa’s Summer Writing Program back in the 1990s—where I was the student and she the instructor. I vividly recall sitting on the bench by the river, chatting as she pushed her baby carriage back and forth, cajoling her crying daughter. As the author of Motherless Daughters , I remember observing that her maternal instinct was strong. Today, that baby is twelve years old and the subject of her latest book, The Possibility of Everything. There are only a handful of nonfiction writers who I truly admire and whose work resonates deep inside my psyche and Hope is one of those.

The subject of Hope’s new book will intrigue even those who do not have a spiritual streak. Hope describes the book’s impetus as the introduction of ‘Dodo,’ into her three-year old daughter Maya’s life. As we learned during her powerful reading, Dodo was Maya’s imaginary friend who insidiously infiltrated every aspect of this young family’s life. This imaginary friend would instruct Maya to take random and bizarre actions, such as walking into a room where her mother was, hitting her and then leaving.

To help fix the problem, most parents would decide on the traditional medical route and pull the child down a path of intense psychoanalysis and perhaps years of treatment with a long train of still-unanswered questions as to whether the child is schizophrenic. But not Hope and her husband Uzi. with the encouragement of their Nicaraguan nanny, the couple decided to pursue nontraditional modalities.They packed their bags and took their daughter to Belize hoping that the healers there would help Maya banish Dodo from her life. The book is about that journey which ultimately lead to Maya’s cure.

A link has been made between children who have imaginary friends and creativity. As a matter of fact, Hope admitted that she had imaginary friends as a little girl, but supposedly they did not adversely affect her childhood nor her childhood relationships. In other words, unlike her daughter Maya, she did not become obsessed by her imaginary friend. As an only child, I also had imaginary friends, who helped to fill the gap of having siblings as playmates. After hearing Hope’s story, I have grown even more curious about the connection between these friends and creativity. I wondered if any of my readers have any comments.

I have only begun The Possibility of Everything, but cannot put it down. In addition to wanting to hear Hope’s story and her family’s extremely unorthodox choice to journey in Belize and visit shamanic healers, I am also intrigued by the idea of shamanic healers, in general, and other complimentary modalities.  I would love to hear about your experiences in this area.

Celebrate Collaboration

I am always up for a good reason to celebrate and today is a special one for me as it marks the launching of my latest book, YOUR HIGH RISK PREGNANCY: A PRACTICAL AND SUPPORTIVE GUIDE. This book was originally published in 1988 under the title of, Getting Pregnant and Staying Pregnant: A Guide to Infertility and High-Risk Pregnancy. Since its initial publication and cover designed by my daughter, Rachel at the age of three, there have been two subsequent editions.

The first edition was written while I was on bed rest with Rachel. After she was born, my husband and I self-published the book in our basement on what was probably the first desktop publishing program, Ventura Publishing. From that basement I sold 10,000 copies and was then went on to sell the rights to Hunter House Publishers who released all the subsequent editions. This newly updated version could not have been completed without the generous assistance of Errol Norwitz, MD, Professor of Yale School of Medicine, Co-Director of Maternal-Fetal Medicine, Yale-New Haven Hospital. When the publisher asked me to update the book, I knew I wanted to collaborate with a physician specializing in high-risk pregnancies. After a thorough Google search, Dr. Norwitz’s name was first on my list.. Our connection was truly serendipitous. I phoned him to ask if he would be interested in updating this book with me. When I mentioned the book’s title, he stopped and said with enthusiasm, “I would love to. You know, I am familiar with your book. It’s on my bookshelf. I’ve had it since I was a medical student in South Africa!”

That moment reignited my belief in the value of my book. After Dr. Norwitz graciously accepted my invitation, we spoke nearly every week for three months. During each conversation I would interview him about the latest developments in high-risk pregnancy management. He has been a sheer delight to work with: professional, knowledgeable and eager to craft a book which will continue to help many women. Because I’ve heard that not all collaborative efforts are successful, I certainly consider myself lucky. I want to celebrate this new edition, and perhaps more importantly, celebrate an effective collaborative effort. On the book’s new back cover, just before describing the book’s contents, “You are not alone,” is printed in bold letters. This not only applies to all pregnant women who will read my book, but to it also applies to me for having had such a great collaborative partner for the rebirth of this title. In addition to the many medical updates, one change that is close to my heart is the addition of a “Journaling Corner,” at the end of each chapter, which provides prompts for women to write about their own high-risk pregnancy experience. As a journaling advocate, I just could not help but to share my passion with others. I invite you and your loved ones in need of such a book, to purchase it on Amazon or from your local bookstores. Errol Norwitz and I both thank you, our readers!

http://www.amazon.com/Your-High-Risk-Pregnancy-Practical-Supportive/dp/0897935209/ref=sr_1_8?ie=UTF8&s=books&qid=1257832398&sr=8-8

 

You Don’t Have to Be A Poet to Write Poetry

This past weekend marked the first of my poetry readings for my latest collection, THE GUILT GENE. This is a collection which I really enjoyed putting together.

It has been said that poets should not give away their secrets because there are people seated on benches waiting to copy and emulate—but as an instructor of writing, it is just a part of what I do. The secret I want to share with you is that you do not have to be a poet to write poetry.

Really. You don’t and I will tell you why.

The first poem I wrote as an adult was about fifteen years ago. The poem, called Park Avenue, was inspired by being watched by a senior citizen sitting on a bench outside my favorite coffee shop. As a woman taught to park in New York, by her car-loving father, I knew that I was a darn good parallel-parker. The gentleman on the bench on Park Avenue insisted on staring at me and his glance aggravated me so much that I decided to write a poem about the experience.

I read the poem at my writer’s meeting that week and received accolades. As a nonfiction writer, I was proud of my work, and realized the importance of words stemming directly from emotion. In addition, there is this certain unexplainable magic that happens when a poem is born. The poet is filled with a sense of joy and fluttering which creeps along the skin. Just try it. Sit for a few moments and think about an emotion or image which has recently grabbed you and write a poem about it.  Examine the details in your every day world; isolate one moment or image and dig deeper into it and you will surprise yourself.

My other secret is that most of my poems are inspired by a recent image or emotion. Below are two poem selections from THE GUILT GENE:

The Library

In the happy moments

of childhood

a public library sits

nestled between a department store

and a post office,

the only place I could find peace

from the yelling and screaming

at home

and the fallout shelters at school.

That little library card

bearing my name beneath

lamination could protect me

more than the words of my father

who would take me onto his lap,

swear to me that everything would be okay.

In the end books would save me.

Knowledge is the only thing

that cannot be stolen away.

California Roll

On route to my favorite coffee shop

in the building beside your place,

my mind meanders toward

the neighboring mountains

where we trekked long ago

and yodeled to the world how we

wanted to be forever arm-in-arm

when all of a sudden

a glance into my rear view mirror

meets the flashing lights of the law

signaling for me to pull aside.

He asks about the stop sign I blew through.

Having a blank moment

I mutter something about being

new to the area

don’t mention that for the past few weeks

friends and family have been

teaching me the lovely local dance

they call the California Roll.

I don’t mention you either.

I just say I’m sorry.

It won’t happen again.

 

Writing for Wellness and Health

This past weekend I attended a conference in Atlanta — the Wellness and Writing Connections Conference. My dear friend and colleague, Julie Davey also the author of  Writing For Wellness (a fabulous book) was the keynote speaker. I conducted a workshop entitled, “The Healing Notebook.” It’s the second year I have taught this workshop and the crowd is always very enthusiastic and includes writers, therapists, and clinicians. The premise of my workshop is to discuss not only the healing power of words, but how regular notebook-writing can empower us. Recent studies have shown that writing down your feelings can help you  come to terms with difficult situations. The good thing is that there are no rules to the healing notebook. You can dictate your own method and do at your own pace. By doing this you will gain control of your life.

Quite a few writers have used their notebooks as a way to heal and they have also gone on to publish their work, including Walt Whitman, Andre Lorde, May Sarton, Hilda Raz, Donald Hall, Elizabeth Berg, Jane Kenyon, Isabel Allende and my favorite diarist, Anaïs Nin who began her first journal as a letter to her estranged father who left the family when she was ten years old. Writing that letter was her way of healing from the pain of losing him. Since that day, Nin became an avid diarist and today has numerous published volumes.

I am also a big advocate of letter writing in the notebook and novelist Isabel Allende began her writing career by writing a letter to her grandfather when he was nearly 100 years old. At the time he was dying in Chile where her novel House of Spirits was set. She admits that in many ways, writing that novel saved her life.

The Healing Notebook has numerous benefits including: it’s a place to capture and record memories, a place to clear the mind, a place to build self-confidence, a place to empower and a place to witness the healing process. I always suggest using proper tools—that is, a notebook and pen which inspires and resonates with you. You want to be motivated to use your journal. I suggest starting with free-writing first thing in the morning, with 15-20 minutes and increasing the time as needed. Basically, this is writing without lifting your pen off the page and seeing where your mind goes. Begin by writing about an experience which has deeply affected your life or which has obsessed you for quite some time.

In general, my only suggestion is that when you sit down to write, you should write as long as you like, but if the pain gets too great, it is probably a good idea to stop. This would be an appropriate time to take a break and do something different like walking or some other form of exercise. The best part about keeping a healing notebook is the ability to turn a negative into a positive and what can be so bad about that?

Journaling Breast Cancer Awareness Month

BREAST CANCER AWARENESS MONTH

October is many things, including the anniversary of National Breast Cancer Awareness Month. Although breast cancer awareness should be promoted all year round, this month tends to focus on an intense campaign to promote awareness, education and empowerment to women of all ages. Given my background as an educator and registered nurse, I cannot help, but to share some reminders and statistics.

Statistics show that one in eight women will get breast cancer at some point during their lifetime. Here are statistics broken down in age:

Age 30 to39  – 1 in 233

Age 40 to 49 – 1 in 69

Age 50 to 59 – 1 in 38

Age 60 to 69 – 1 in 27

For more information, check out this website: http://www.nbcam.org/about_nbcam.cfm.

Personally, eight years have already passed since my diagnosis with breast cancer and I have to say that I feel better than ever. Because I feel so good I want to urge women over the age of forty to get annual mammograms. The reason I am still here today is because mine saved my life. My type of cancer, called DCIS (ductal carcinoma in situ) is sometimes called, ‘precancer,’ and is only detected on mammograms.

Coincidentally, this month the Mayo Clinic Women’s Health Source Newsletter featured an article, entitled, “Ductal Carcinoma: A Highly Treatable Breast Cancer.” The article says that before mammograms very few women were diagnosed with DCIS and now more than 62,000 cases are diagnosed yearly, which also accounts for about 20 percent of all new cases of breast cancer diagnosed each year. The good news is that its treatment is extremely successful with a 10-year survival rate of almost 100 percent.

DCIS occurs when abnormal cells multiply and form a tumor or growth in the mammary duct.  The first sign is the growth of calcium deposits (calcifications) which on a mammogram look like clusters of white spots, often confused with talcum powder. In general, DCIS is not life-threatening, but if not treated early, it can progress into invasive cancer. The biggest challenge with this type of cancer is deciding on its treatment. Fortunately due to the diligence of my fabulous doctors, mine saved my life.

Ultimately  we are all responsible for our own health and the more  we understand about our own bodies, the better we can take care of ourselves and maintain a path of health. For me, one of the most beneficial paths to my own health was writing about my experience in my forthcoming memoir Healing With Words: A Writer’s Cancer Story, which will be out in the Summer of 2010, just before next year’s Breast Cancer Awareness Month. Here’s one poem from that book:

To My Daughters

You were the first I thought of

when diagnosed with what

strikes one in eight women.

It was too soon to leave you,

but I thought it a good sign

that none of us were born

under its pestilent zodiac.

I stared at the stars and wished upon

each one that you’d never wake up

as I did this morning to one real breast

and one fake one; but that the memories

you carry will be only sweet ones,

and then I remembered you had your

early traumas of being born too soon,

and losing a beloved grandpa too young

and then I had this urge to show you

the scars on the same breast

you cuddled as babies, but then wondered

why you’d want to see my imperfections

and perhaps your destiny.

I caved in and showed you anyway,

hoping you’d learn to be careful, as

if it really mattered, because your grandpa

used to say when your time’s up, it’s up.

May he always watch over you.

Memoir and Truth

Last weekend  I taught a memoir workshop at the West Hollywood Book Festival. It’s my second year doing so and it’s one of my favorite gigs. The class overflows with enthusiastic attendees who are smart and ask great questions. One recurring question in most of my workshops is, “Are you liable if you write a memoir about a mean family member or unfortunate childhood situation?” In light of all the attention given to the exaggerations and falsehoods in James Frey’s memoir, A Million Little Pieces, many people have begun to suspect memoir writers as a group, but I would like to set things straight.

The truth is when you write memoir, you are writing your truth as you remember it. It is no one else’s truth. It’s your own. You can be sued by a family member, but they might not be able to win the suit. They need to  prove that what you wrote is a lie and often this is very difficult to do. When writing memoir, in either the short or long form, the best advice is to be as honest as possible. As I mentioned in last week’s blog, our memories are not reliable and they tend to play tricks on us.

If Frey would have just written a caveat in the beginning of his book attesting to this, chances are he would have not received all the negative PR that he did. Most memoir instructors, myself included, will tell you that often times, the act of writing will help you remember and that’s why I am such an advocate of keeping a journal. It is a place to practice your writing. In her book, Fearless Confessions, my colleague, Sue William Silverman coined a term, ‘memory truth,’ where she identifies memories as completely subjective. She says, “While it’s not acceptable to make up facts willy-nilly when writing about your life, it is acceptable to convey your individual version of events—your memory-truth.” I cannot agree more with this sentiment. This is great advice,  particularly if you have already decided to head down the road to writing your memoir.

Baby Boomers, Memory and Memoir

If you are like me and most other baby boomers you obsess a lot about memory loss. Sometimes it simply gets frustrating, such as when trying to recall details from books or scenes from movies recently seen. All this frustration has lead me to organize a refresher course for myself on how memory works, with the hope that in understanding memory, I can improve my own. One thing I know for sure is that memory is fickle and unpredictable. We never know how much we will remember and when we will remember certain things and not others. It’s important to know that memory is deeply tied to concentration.

Basically, we only remember so much. We all have selective memories and typically we do not remember what is uninteresting or unimportant. Our emotional states have a distinct affect on our memories. According to a recent study at Penn State University Erie, the brain has an override system that ‘trashes’ information which it finds outdated. While learning new information, if new details are revealed, then the brain has the ability to filter through the details and retain only vital information. So… is that why my husband didn’t remember when I told him that the bulbs in my office fixture burnt out weeks ago?

No matter what your profession, a good memory is important, but if you are a memoirist it is critical. Studies have shown that there are certain things we can do to improve our memories. Getting exercise has been shown to help memory because an increase in circulation improves brain function by increasing blood flow to the brain. Some believe that vitamin supplements can improve memory. The following vitamins are supposedly crucial for memory: Vitamin B6, Vitamin B12, Folate/Folic Acid (800mg), Vitamin E, and Gingko Biloba.

If you are writing memoir, here are some specific tips:

-       play music from the time period you are writing about

-       prepare foods from the time period you’re writing about

-       prepare timelines

-       look at photographs

-       keep notebooks everywhere to jot down notes

Memory exercises and repetition is also important. For example, if you are introduced to someone for the first time, in order to remember their name, repeat it three times – when introduced, during the conversation and when you’re leaving.

Back to my reading about memory, before I forget to do so! It has also been said that reading out loud improves memory, as long as it doesn’t disturb others around us. This is because it engages many senses and can be particularly helpful if you are reading complex material.

Have a good week!

Pico Iyer on The Dalai Lama

Last week I had the distinct pleasure of hearing Pico Iyer interviewed by journalist Scott London about his recent book, On The Open Road: The Global Journey of the Fourteenth Dalai Lama. Pico Iyer is not only an eloquent writer, but also an eloquent interviewee. Since 1974, when Pico was seventeen years old, he was lucky to be in close communication with The Dalai Lama who was a personal friend of Pico’s father. Pico deftly called the Dalai Lama, “A global village on two legs.”  He said that no matter what The Dalai Lama was wearing and no matter where he was, the best way to describe him was as an individual with a huge amount of integrity. He stressed that being in close proximity with him was stimulating and the mental equivalent of being in the gym. “He is a doctor of the mind,” says Pico.
Pico discussed The Dalai Lama’s exile from his home, Tibet, and his life-long struggles with the situation. He briefly discussed the basic tenets of Buddhism and how all blessings come from doing good onto others. Although I am an amateur student of  Buddhism, I am fascinated by the power of this tenet. No  matter what religion you practice, this is true, in that all that you do for others comes back to you at least two-fold. This goes hand in hand with another Buddhist belief is how you die is a reflection on how you have lived your life. It has also been said that people age like they live. Look around you at any older person and you will notice that they have not changed since their younger years. If they were industrious and busy, they will continue to be so. If they sat around watching television, chances are they will continue to do that in their golden years.

Pico spoke about the Dalai Lama’s energy and how everyone wants to “bathe in his charisma,” and I noticed this during his visit to UCSB earlier this year (see blog below). Certainly his energy spreads wide. In summary, Scott London did a terrific job, allowing Pico to hold his own, but asking very salient questions…doing everything a journalist should do.

A good journaling prompt is to write about what good things you have done for others this past week.

Happy First Day of Fall — Fall Into Your Passion

There’s no time like the start of a new season to try something new—either for yourself or for your community. If you are a writer like me, you are probably compulsive about your craft. It takes a sort of obsession to be a writer—an obsession to start and finish an article, story or book. Perhaps, it takes this type of personality to bring any type of project to fruition.

After many years of being a writer, I also understand the importance of making the leap out of the office and away from the computer, journal or legal pad to wander into the real world in order to bring some awareness to an issue in the community or do something which unites your spirit with the community and/or the world.

For me personally, I have the need to inspire and teach others the power of writing, whether it’s for publication or to heal personal wounds. This has been an ongoing mission and passion of mine. Not all authors have the need to bring awareness to a particular subject. For example, in a recent Time Magazine interview with author Janet Evanovich (June 22, 2009), she was asked if she felt inclined to use her success to bring awareness to a certain issue. She said that she thought it was appropriate for some authors, but it didn’t seem appropriate for her. She explained by saying that she saw herself as an entertainer and that’s what she liked to do. I admire Janet’s honesty in knowing what is right for her. I also know that perhaps because of my past profession as a nurse, that I have an instinct to help and teach others. Today, I have decided to teach journaling to teenage girls at Girls Inc. in Carpinteria. They are excited about my visit and I’m excited about sharing my passion. It’s a win-win situation for us all and I hope the beginning of a series of similar events.

Think of what you might do that is different this Fall. Do you have a passion you would like to share with others? Is there a new hobby you want to bring into your life? Today is a good day to pull out your journal and jot down any ideas you may have and turn over a leaf of paper as the first colorful one change colors on your backyard tree.